Life Cycle Messaging

Lifecycle email programs match the best marketing messages to the relationship lifecycle customers

Is Lifecycle Messaging Right for You?

According to JupiterResearch, targeted campaigns that reflect customers' website behavior and email engagement will achieve four times better results than untargeted email blasts. Key components of lifecycle messaging can, and should, be used by every email marketer. But the best candidates for a comprehensive lifecycle strategy are online retailers looking to leverage commerce data to drive incremental revenue. Let's talk about your particular business needs to see if Paramount's lifecycle email messaging capabilities are right for you.

have with your brand. Because the lifecycle messaging campaign changes for each email recipient based on their level of engagement, purchases, and behavior over time, it's the clearest path to every email marketer's nirvana — relevance.

Greater Customer Insight: Centralized Data Storage

In the past, email service providers have struggled with a critical component of effective lifecycle messaging: Having a place to warehouse and manage multiple data sources. Failing to do this limits the marketer's ability to get a complete picture of customers' interaction with their brand.

• Paramount technology backbone provider Digital River's central data warehouse provides you the customer insight that is the foundation of effective lifecycle messaging campaigns.

Greater Access: Actionable Data

Data warehousing organizations and web analytics companies have promised lifecycle capabilities, but marketers find it tricky to use that data when they can't easily get it from the warehouse to the email sending tool in an actionable format.

• We build integration pipelines that put the data you need, segmented the way you need it, into our eMarketing Suite (eMS).

Greater Adoption: Ease and Automation

Paramount specializes in making it easy for online retailers to create multi-stage email campaigns that begin with customer acquisition and evolve through the customer lifecycle to encourage conversion, drive greater purchase frequency, and increase lifetime value. Ease and automation means our lifecycle messaging features are used more often by more marketers.

• We've determined which components of successful lifecycle messaging programs produce the greatest results, we've automated those components, and we've built them into eMS Enterprise.