Paramount's Position on Spam

Fighting spam by maintaining pristine sending practices and upholding our strong advocacy of double-opt in processes has been a cornerstone of the Paramount business model since our inception, and this focus has never flagged for us.

As the rise in spam and inbox deliverability issues create greater obstacles for permission email marketers, top brands continue to seek out Paramount. We were the first company to partner with independent delivery auditing firm Pivotal Veracity, and thanks to our hard-earned sending reputation, we've earned valuable "capital" with the folks at ISPs who decide whether your permission-based email makes it to its intended destination.

The Paramount Deliverability Management Services (DMS) Team represents and advocates on behalf of Paramount clients in a variety of anti-spam and online privacy organizations, including the Messaging and Anti-Abuse Working Group (MAAWG), the International Association of Privacy Professionals (IAPP), the Anti-Phishing Working Group (APWG), TrustE, the Email Experience Council, the Federal Trade Commission, and the Direct Marketer's Association (DMA).