SureSegments Advanced Segmentation Tools

SureSegments™ is Paramount backbone technology provider Digital River's advanced segmentation database. Using your commerce transaction and customer behavior data, SureSegments provides easy to use tools to predict, understand, and identify who your most profitable customers are and reach them at key points in the sales lifecycle when they are most likely to purchase.

Use SureSegments to identify customer segments based on these criteria and many more:

  • Customer Lifetime Value
  • Purchase Frequency
  • Purchase Recency
  • Subscription/Upgrade Expiration Date
  • Cart Abandonment
  • Cross-sell Recommendations

SureSegments:
Sophisticated Segmentation Meets "Marketer-Friendly" Email Tool

How Paramount Works

SureSegments in Action:

In a JupiterResearch study...

Showing users a product they'd previously considered led to immediate purchases by 60% of respondents and deferred purchases by 58%.

Let's say you sell ink and toner supplies to printer users in the United States. You want to use web behavioral data to automatically identify and remarket to customers who have shown interest in a particular printer or have abandoned a product in a shopping cart. You also want to increase overall customer lifetime value and target a campaign to your best customers this year. Using SureSegments, you can:

Create a cart abandoner's recapture program that automatically deploys daily to:

  1. Any subscribers who have abandoned a shopping cart with supplies totaling more than $25 exactly three days ago.

Send a brand/product affinity offer to customers who have:

  1. Purchased more than $10 of product from the site in the last six months; OR
  2. Visited a list of product pages in the last six months.

Initiate a loyalty promotion at the beginning of the year to high value customers who have:

  1. Purchased more than $500 in product with the company in the last year; AND
  2. Purchased more than three times in the last year.